Blog 5

Now that I have finally settled on what my end product will be, creating a logo and a sticker for Allkin Roots Farm, and then creating additional material for a conceptual brand that aligns with my original vision, I want to find the best way to present my work. I’ve found myself particularly inspired by brand identity kits and the way they showcase a brand in a cohesive, intentional way.

There are two main rules for a brand identity kit: for clients and followers to recognize a brand easily, and as a set of rules for content creation. Elements that are included in a brand kit are the color palette, fonts, logo variations, visuals/graphics, mock-ups of products, etc.


To better understand how I want my final project to look and feel, I’ve been exploring Behance, an online platform made by Adobe for creative professionals to showcase, discover, and share. It is a great place to gather inspiration for what I want my final project to embody because there are so many different examples and types of work. 


One project that stood out to me was created by Hypefluency. Their presentation highlights their agency’s identity, incorporates their branding, and includes product mockups in a way that feels both polished and professional. I will attach images below. I really appreciate how polished and unified the brand is, and I will use examples like this when crafting my final kit. 



Another brand kit that I liked was created by Kate Creative. She designed hand-drawn illustrations for a coffee shop and placed them on mockups and other advertising materials. What I really liked was how she showed the illustrations both on their own and used on real products and ads. It makes it easy to see not just what the designs look like, but how they would actually work as part of a brand. This is something I want to include in my project presentation.



Overall, I am excited to start getting illustrations done and on the products, and I will use the above research as inspiration to present my project in a polished and complete way.  


Links: 

Tips and descriptions from: https://www.asktheegghead.com/a-simple-guide-to-creating-your-companys-brand-identity-kit/   


Hypefluency: https://www.behance.net/gallery/174800549/Hypefluency?tracking_source=search_projects|brand+kit&l=2 


Kate Creative: https://www.behance.net/gallery/245052851/Hand-Drawn-Cafe-Vibes-Brand-Kit?tracking_source=search_projects|brand+kit&l=22 


Comments

Post a Comment

Popular posts from this blog

Research Blog Post #1

Image
     In my beginning stages of deciding a direction for my capstone project, I struggled to put into words what I hoped to achieve. I knew I wanted to fuse packaging and brand design with traditional art mediums because I find both elements interesting and related to my future career, but I believe this article titled Illustrative Design for Packaging: Unwrapping Creative Potential by Rocky Mountain College of Art + Design (RMCAD) allowed me to realize why this collaboration matters and what makes creative packaging design so powerful.       RMCAD describes packaging as a “canvas that tells a product’s story before it’s even opened,” where the designer must consider form, function, brand identity, and appearance. These elements make it a storytelling medium that communicates the brand's identity and ultimately allows the product to speak for itself on the shelf. As stated in the article, illustrative packaging draws in consumers by capturing attention,...
Read more

Research Blog Post #2

Image
My idea for my senior capstone project was sparked by my drawing professor, Douglass Miller. On our first day of class, he showed us some of his past work and commissions that he had done. My interest was immediately drawn when he showed us a drawing he created for Cooper and Kings to use on their new Gin. I loved the way that his drawing perfectly blended with the elements of the label, and it looked like it was all perfectly placed and connected. Additionally, it combined my two interests of traditional art and digital design. As someone who is naturally drawn to art in the real world, this experience led me to think more deeply about the role visual design plays beyond aesthetics alone. I decided to research how packaging aesthetics affect buying decisions for all shoppers, not just those who are interested in art. In Package Design Workbook: The Art and Science of Successful Packaging by Steven DuPuis and John Silva, the authors explain that packaging design directly influences co...
Read more