Research Blog Post #2
My idea for my senior capstone project was sparked by my drawing professor, Douglass Miller. On our first day of class, he showed us some of his past work and commissions that he had done. My interest was immediately drawn when he showed us a drawing he created for Cooper and Kings to use on their new Gin. I loved the way that his drawing perfectly blended with the elements of the label, and it looked like it was all perfectly placed and connected. Additionally, it combined my two interests of traditional art and digital design. As someone who is naturally drawn to art in the real world, this experience led me to think more deeply about the role visual design plays beyond aesthetics alone. I decided to research how packaging aesthetics affect buying decisions for all shoppers, not just those who are interested in art. In Package Design Workbook: The Art and Science of Successful Packaging by Steven DuPuis and John Silva, the authors explain that packaging design directly influences co...