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Blog 5

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Now that I have finally settled on what my end product will be, creating a logo and a sticker for Allkin Roots Farm, and then creating additional material for a conceptual brand that aligns with my original vision, I want to find the best way to present my work. I’ve found myself particularly inspired by brand identity kits and the way they showcase a brand in a cohesive, intentional way. There are two main rules for a brand identity kit: for clients and followers to recognize a brand easily, and as a set of rules for content creation. Elements that are included in a brand kit are the color palette, fonts, logo variations, visuals/graphics, mock-ups of products, etc. To better understand how I want my final project to look and feel, I’ve been exploring Behance, an online platform made by Adobe for creative professionals to showcase, discover, and share. It is a great place to gather inspiration for what I want my final project to embody because there are so many different examples and...
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Blog #4

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Now that I have met and decided what I will be creating for Allkin Roots Farm, I will use this blog post to research and compare the best sticker prices while also considering the sustainability. For small businesses, first impressions and any impression at all matter a lot. At a farmers' market, customers might only spend a few seconds looking at a table or product before deciding whether to stop or keep walking. Because of this, the packaging needs to communicate what the farm and products are about just at a glance . With Allkin Roots Farms being a small farm run by two individuals with full-time jobs as well, it is important that the packaging and stickers remain affordable and efficient.    Below, I will list links, prices, and sustainability details- (Each one, I select oval and 2” by 3”) UPrinting.com - White paper- $74.27 Recycled paper- $99.32 Stickerit.co -  Biodegradable stickers- $100 ecoenclose.com -  Only offers 250 sticker orders - $50 for 250 sticke...
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Blog #3

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For my third blog post, I am shifting gears a bit now that my project direction has changed. I will still be creating hand-drawn designs and packaging, but now I will be working with a small local farm. I will be meeting with my client this Friday, March 13th, so I still do not know any specific details, goals, etc. I have decided that this blog post serves as a great way to learn more about what a CSA (Community Supported Agriculture) is and the type of marketing that is usually associated with CSAs.   Based on the description listed on Kentucky Proud’s website, a CSA allows access to the highest quality produce, dairy, and meats available by purchasing a share from a local Kentucky Proud farmer. This subscription offers great value, fresh flavor, and an even larger impact on the local community. It allows local farms to hand-pick and provide the best in-season produce and foods based on clients' preferences. There are tons of farms involved, making it easy to find a farm that is ...
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Research Blog Post #2

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My idea for my senior capstone project was sparked by my drawing professor, Douglass Miller. On our first day of class, he showed us some of his past work and commissions that he had done. My interest was immediately drawn when he showed us a drawing he created for Cooper and Kings to use on their new Gin. I loved the way that his drawing perfectly blended with the elements of the label, and it looked like it was all perfectly placed and connected. Additionally, it combined my two interests of traditional art and digital design. As someone who is naturally drawn to art in the real world, this experience led me to think more deeply about the role visual design plays beyond aesthetics alone. I decided to research how packaging aesthetics affect buying decisions for all shoppers, not just those who are interested in art. In Package Design Workbook: The Art and Science of Successful Packaging by Steven DuPuis and John Silva, the authors explain that packaging design directly influences co...
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Research Blog Post #1

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     In my beginning stages of deciding a direction for my capstone project, I struggled to put into words what I hoped to achieve. I knew I wanted to fuse packaging and brand design with traditional art mediums because I find both elements interesting and related to my future career, but I believe this article titled Illustrative Design for Packaging: Unwrapping Creative Potential by Rocky Mountain College of Art + Design (RMCAD) allowed me to realize why this collaboration matters and what makes creative packaging design so powerful.       RMCAD describes packaging as a “canvas that tells a product’s story before it’s even opened,” where the designer must consider form, function, brand identity, and appearance. These elements make it a storytelling medium that communicates the brand's identity and ultimately allows the product to speak for itself on the shelf. As stated in the article, illustrative packaging draws in consumers by capturing attention,...
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