Research Blog Post #1
In my beginning stages of deciding a direction for my capstone project, I struggled to put into words what I hoped to achieve. I knew I wanted to fuse packaging and brand design with traditional art mediums because I find both elements interesting and related to my future career, but I believe this article titled Illustrative Design for Packaging: Unwrapping Creative Potential by Rocky Mountain College of Art + Design (RMCAD) allowed me to realize why this collaboration matters and what makes creative packaging design so powerful. RMCAD describes packaging as a “canvas that tells a product’s story before it’s even opened,” where the designer must consider form, function, brand identity, and appearance. These elements make it a storytelling medium that communicates the brand's identity and ultimately allows the product to speak for itself on the shelf. As stated in the article, illustrative packaging draws in consumers by capturing attention,...